Friends of Northampton Trails was involved in the Main Street for Everyone campaign, organized to raise awareness of the Main Street redesign process and promote changes that will help to make downtown more accessible for the same people who enjoy using the trails- the walkers and bikers. Now that the final design has been chosen, Main Street for Everyone has been disbanded, but on this page we share some of the important ideas that came from that movement.
Our Vision for Main Street, Northampton is to have a safe, accessible, spacious, and green public space designed to:
- Attract a diversity of people to shop, dine, socialize, seek and provide services, and engage in civic activity
- Reduce heat trapping pollution that is driving our climate crisis
- Strengthen our resilience to the local impacts of climate change such as extreme heat, poor air quality, and severe storms
Friends of Northampton Trails participated in reaching out to local businesses to explain the proposed redesign of Main Street and ask for their support in the changes. Once they fully understood the project goals and design, over 50 businesses and organizations agreed that the changes will help to benefit downtown Northampton.
Businesses On Board!
- A Notch Above, 200 Main St.
- Absolute Zero Thai Rolled Ice Cream, 229 Main St.
- Amanouz Cafe, 44 Main St.
- Balagan Cafe, 241 Main St.
- Bela Vegetarian Restaurant, 68 Masonic St.
- Belly of the Beast, 159 Main St.
- Beth Pellettieri Life Coach, 16 Center St.
- Birdhouse Music, 164 Main St.
- Bombay Royale, 1 Roundhouse Plaza
- Bottle-O, 166 King St.
- Broadside Bookshop, 247 Main St.
- Clinic Alternative Medicines, 98 Main St.
- Collaborative Therapy & Coaching PLLC, 25 Main St.
- Cornucopia Natural Wellness Market, 150 Main St.
- Dirty Truth, 29 Main St.
- Dobra Tea, 186 Main St.
- Downtown Sounds Workers Co-op, 21 Pleasant St.
- Familiars Coffee & Tea, 6 Strong Ave.
- Fly By Night, 21 State St.
- Glamourama Hair Salon, 7 Old South St.
- Grow Food Northampton/Tuesday Market, 1 Kirkland Ave.
- Haymarket Cafe, 185 Main St.
- Heavenly Chocolate, 150 Main St.
- Hungry Ghost Bread, 62 State St.
- Iconica Social Club, 1 Amber Lane
- Inspirit Crystals, 219 Main St.
- Jennifer Nery Acupuncture, 98 Main St. Suite 3
- Joel Russell Associates, 16 Armory St.
- Karuna Center for Yoga and Healing Arts, 25 Main St.
- Lucky’s Tattoo and Piercing, 37 Main St.
- Lynn Posner Rice Architect, 6 Crafts Ave.
- Mosaic Cafe, 78 Masonic St.
- Northampton Acupuncture, 16 Center St.
- Northampton Chiropractic, 16 Center St.
- Nourish Wellness Cafe, 10 Bridge St.
- One Love, 18 Center St.
- Oriental Taste, 41 Main St.
- Pedal People Co-op, throughout Main St.
- Pie in the Sky Berry Farm, 139 Fair St.
- Pita Pockets, 193 Main St.
- Pioneer Valley Food Tours, throughout Main St.
- Pop’s Package, 20 Bridge St.
- Provisions, 30 Crafts Ave.
- Richard C. Rice, M.D. 6 Crafts Ave.
- The Roost, 1 Market St.
- Solidago Foundation, 150 Main St.
- Speed & Sprocket Cycle Works, throughout Main St.
- State Street Fruit Store, 51 State St.
- Sticks and Bricks, 9 Market St.
- Sutter Meats, 65 King St.
- Transit Authority Figures, 38 Main St.
- Turn It Up!, 5 Pleasant St.
- T. Roots, 249 Main St.
Graphics and Data

Below you can see the results of a survey in which we asked random citizens what they would value most in a Main Street redesign. We admit the results might be a bit biased. It’s hard to have a conversation with a person driving by in a car!
